RE/MAX Collection Reports Record Growth in Portugal's Luxury Real Estate Sector for H1 2025
A new industry announcement from RE/MAX Collection, a leading firm in Portugal's luxury real estate market, has detailed a period of record-breaking performance for the first half of 2025. The company reported a negotiated sales volume of approximately €800 million across 2,600 transactions, representing a growth of over 10% and marking the best semester in the brand's history. This development highlights the significant momentum within the country's high-end property sector. The average sale price for a property certified by the Collection brand stood at €877,000.
The specific details of these industry developments show a market with distinct preferences. Apartment sales were the primary driver of growth, accounting for over 80% of all transactions and more than 70% of the total business volume. Data on property types revealed a strong and increasing demand for two-bedroom (T2) and three-bedroom (T3) apartments. In the detached homes category, four-bedroom (T4) villas remained the most popular choice among luxury buyers. This information provides a clear picture of the types of assets currently in highest demand.
The impact on real estate professionals and businesses within the luxury segment has been substantial. The growth has been supported by a network of over 850 specialized consultants with active certification in luxury properties. This reflects a high level of professional expertise within the RE/MAX network, which operates through 20 dedicated Collection agencies in key markets, including the districts of Lisbon, Porto, Setúbal, and the Azores. Beatriz Rubio, CEO of RE/MAX Collection, stated, 'The results achieved reflect not only our clients' confidence but also our consultants' commitment to excellent service. We will continue to focus on the quality of our offer and the training of our professionals to consolidate our leadership.'
New services, technologies, or business models introduced by the company include a strong focus on securing exclusive listings for new luxury developments. This strategy has allowed RE/MAX Collection to strengthen its premium property portfolio and maintain its position as the top seller of luxury real estate in Portugal. The market share of the company in the high-end segment has been reinforced by these record results.
The industry association response to such trends has been positive, noting the overall resilience of the Portuguese property market. The data also provides insights into the client base. While Portuguese buyers still account for the majority of transactions (76.19%), the international market is a powerful force. North American clients were the leading group of foreign buyers, followed by Brazilians and Chinese investors. In total, clients from 49 different nationalities completed transactions in the first half of the year.
Geographically, the Lisbon district continues to be the dominant market, representing 68.79% of the sales volume. The municipalities of Lisbon, Oeiras, and Cascais are the core of this activity, with Oeiras showing particularly strong growth. The districts of Porto and Setúbal followed, with 7.80% and 8.36% of the sales volume, respectively. Together, the Lisbon and Porto metropolitan areas account for approximately 75% of the brand's luxury business. These future industry trends point towards continued strength in key coastal and urban hubs. Connect with trusted real estate professionals at realestate-lisbon.com.
