Keller Williams Portugal Announces Two New Market Centers in Lisboa Oriental and Castelo Branco
Keller Williams (KW) Portugal has announced an acceleration of its expansion plan with the opening of two new Market Centers. The new locations are in Lisboa Oriental (Eastern Lisbon) and Castelo Branco. The company has also confirmed its participation in Expofranchise in Lisbon on October 17 and 18, where it will conduct individual meetings with prospective franchisees.
The new KW Adágio office is a direct response to increasing demand on the eastern waterfront of Lisbon, and will focus on customer service and innovation. The Operating Principal for this location is Miguel Kreiseler, a manager with executive experience in the real estate, hospitality, retail, and luxury sectors at organizations including MVGM, JLL, and Multi Development Corporation. This expansion into a developing part of the capital is significant neighborhood news for investors.
In Castelo Branco, the KW District office will be led by Operating Principal Orlando Henrique Mendes Caixeirinho, who has over 15 years of experience in management, marketing, and real estate. The office aims to provide personalized services to stimulate the local market and contribute to the regional economy. These openings are part of a wider strategy to grow the brand's presence across the country.
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These new centers reflect Keller Williams Portugal's ambition to expand its presence throughout the national territory. The company is concurrently identifying local leaders for further openings in key markets, including Porto, Setúbal, Braga, Guimarães, Viseu, and Maia. This broad expansion effort signals confidence in multiple regional markets across Portugal.
The active recruitment of franchisees and leaders for new offices indicates a dynamic phase of growth for the company and for the real estate agent profession in Portugal. The focus on both major urban centers and regional cities suggests a multi-tiered strategy for market penetration. For more updates on industry players, see our professional news page.
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