Keller Williams Portugal Reports 25% Revenue Growth to €38 Million in First Half of 2025
Keller Williams (KW) Portugal has concluded the first semester of 2025 with a declared revenue of over €38 million, marking a significant 25% increase compared to the corresponding period in the previous year. The company attributes this strong performance to a robust strategy focusing on financial consistency, technological and educational innovation, and social impact. The results point to a period of dynamic growth in transactions and volume, with notable regional hotspots like the Setúbal Peninsula showing exceptional performance.
During the first six months of the year, KW Portugal recorded a 20% growth in the number of transactions compared to 2024, with 80% of these being property sales. The total transacted volume also increased by 18%. The company highlighted this as a particularly noteworthy achievement given the current market context of limited affordable housing supply. The growth in transaction volume underscores the company's ability to successfully navigate and close deals in a challenging environment.
Among the various regions, the Setúbal Peninsula emerged as a key driver of growth, with its revenue expanding by 55%. This figure is substantially above the national average and, according to the company, reflects a business strategy that is well-adapted to the local market dynamics and the specific demands of buyers in that region. The company's credit brokerage division also saw remarkable growth of 79%, a result strengthened by the integration of three new credit intermediary partners into the KW network, which provides clients with more competitive and flexible financing solutions.
The company also heavily invested in training and technology. KW University, its educational arm, consolidated its offerings with a range of courses delivered by certified specialists. The firm organized its largest training event to date in Portugal, which was attended by over 900 national and international participants and featured Jay Papasan, the globally recognized author of "The One Thing." In technology, KW Portugal announced a strategic partnership with Canva Enterprise to provide its consultants with AI-assisted graphic design tools. It also launched KWIQ, a proprietary AI assistant that leverages KW's successful business models to answer real estate-related queries.
Marco Tairum, the CEO of Keller Williams Portugal, commented on the semester's results. "This semester was especially important because we united sustainable financial growth, excellent training, technological innovation, and real social impact," he said. "KW Portugal is committed to continuing to redefine what it means to be a leader in the real estate sector."
The company's commitment to social responsibility was demonstrated through its annual Red Day, a corporate volunteering initiative. This year, over 3,000 associates participated, contributing more than 30,000 hours of community work to various social projects throughout Portugal. To sustain its growth trajectory, KW has expanded its national footprint by opening three new Market Centers located in the Azores, Castelo Branco, and the eastern part of Lisbon (Lisboa Oriente). This expansion is intended to enhance the company's proximity and the effectiveness of its support for local operations.
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