Keller Williams Portugal Announces €38 Million Revenue for First Half of 2025
Keller Williams (KW) Portugal has announced its financial results for the first half of 2025, reporting a total revenue exceeding €38 million. This figure represents a 25% increase compared to the same period in the previous year. The company's business strategy, which integrates financial growth with technological innovation and national expansion, is credited for the strong performance.
The company's service offerings have seen significant growth, with a 20% increase in the total number of transactions. The sale and purchase of properties constituted 80% of these transactions, and the overall transacted volume grew by 18%. This growth is particularly noteworthy given the current market conditions of limited affordable housing supply. The Península de Setúbal region was a key growth driver, with a 55% increase in revenue, demonstrating the company's successful market positioning in the area.
In line with its strategy of geographic expansion, KW Portugal has opened three new Market Centers. The new locations in the Azores, Castelo Branco, and Lisboa Oriente are intended to enhance support for local operations and increase market share in these regions. This expansion is part of a broader plan to strengthen the company's national network.
A significant area of growth has been the company's investment in technology and digital transformation. KW Portugal has entered into a partnership with Canva Enterprise to provide its consultants with advanced, AI-assisted graphic design tools. Furthermore, the company launched KWIQ, a proprietary artificial intelligence assistant designed to provide real-time information and answer queries related to the real estate sector. These technology investments are aimed at improving efficiency and service quality.
The company has also reported a 79% growth in its credit intermediation division, having added three new intermediary partners to its network. This expansion of financial services provides clients with more competitive and flexible financing solutions, which is a key competitive advantage in the current market.
Marco Tairum, the CEO of Keller Williams Portugal, commented on the results, stating, "This semester was especially important because we united sustainable financial growth, excellent training, technological innovation, and real social impact." The company's leadership has emphasized its commitment to continued investment in training through its KW University platform, which offers a range of professional development courses for its consultants.
The financial performance and growth metrics of KW Portugal in the first half of 2025 indicate a positive trajectory for the company. The results reflect a successful adaptation to market dynamics and a strong focus on innovation and expansion as key pillars of its business strategy.
Connect with trusted real estate professionals at realestate-lisbon.com.
