Fashion Mogul Tony Miranda Details Multi-Million Euro Real Estate Portfolio on Lisbon's Avenida da Liberdade
The celebrated Portuguese haute couture designer Tony Miranda has cultivated a substantial and highly valuable real estate portfolio in parallel with his international fashion career, anchored by a flagship property on Lisbon's prestigious Avenida da Liberdade. While known globally for his exclusive designs, Miranda's strategic foray into luxury real estate, initiated in the late 1980s, has established him as a significant property investor in Portugal, with assets now estimated to be worth tens of millions of euros.
The cornerstone of his property empire is the building he acquired on Avenida da Liberdade while still based in Paris. The purchase, made for 650,000 Portuguese 'contos' (equivalent to approximately €3.25 million today), was for a building in a state of ruin. After a meticulous, decade-long renovation that preserved the historic facade, the property was inaugurated in 2000. It now serves as his personal residence in Lisbon and houses his exclusive, multi-story private showrooms. The ground-floor boutique of this prime building has been leased to the Prada Group for its Miu Miu store for the last ten years, securing a high-profile tenant and a steady stream of rental income in one of Europe's most expensive retail corridors.
Following the success of his initial investment, Miranda expanded his presence in the capital after the COVID-19 pandemic with the launch of TM Luxury Apartments. This development, situated in the block directly behind his Avenida da Liberdade building, is a fashion-themed tourism unit comprising 30 apartments. Ranging in size from 40 to 200 square meters, each unit is decorated with fashion photography and designer pieces. The complex, which shares a large interior garden with the main building, also includes underground parking for 33 vehicles. At its inception five years ago, the initial investment for this project was valued by a bank at €20 million, highlighting the scale of Miranda's real estate ambitions.
The investment thesis behind TM Luxury Apartments is to capitalize on Lisbon's booming high-end tourism market by offering a unique, branded living experience. The apartments cater to an international clientele seeking luxury, privacy, and a connection to the world of high fashion. The project's location and unique branding proposition make it a standout asset in the competitive Lisbon hospitality market. Miranda's next fashion show is even scheduled to take place in the development's private garden on September 11, further integrating his two business ventures.
Beyond the capital, Tony Miranda has also made extensive investments in the historic city of Guimarães. His holdings there include a guesthouse with nine apartments, a five-story building containing seven local lodging units, and another building with eight apartments, all located in the city's historic center. These investments in the tourism sector demonstrate a clear strategy of acquiring and repurposing historic properties for modern use. Additionally, he owns a 35-hectare farm in Silvares, on the outskirts of Guimarães, which has reportedly attracted interest from the Vitória Sport Clube for a potential sale valued at €5 million.
Miranda's journey from fashion designer to real estate magnate provides a compelling blueprint for investment in the Portuguese luxury market. His focus on prime locations, high-quality redevelopment, and strong brand association has created a resilient and profitable portfolio. His success underscores the long-term potential of strategic investments in both Lisbon's prime commercial and residential sectors, as well as in the growing tourism markets in historic cities across the country.
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