Bankinter Launches “O Par Ideal” Mortgage Campaign with Mutual Rebates
Bankinter has initiated a new mortgage credit campaign in Portugal, titled “O Par Ideal” (The Ideal Match), which establishes a referral system providing financial rebates to both new and existing clients. The program, structured around a “member-get-member” model, offers a reimbursement of one monthly mortgage payment, up to €1,000, for both the referrer and the referred client upon the successful contraction of a new home loan.
The campaign's mechanism allows any current Bankinter client with an active mortgage to receive a unique recommendation code. This code can be shared with any prospective homebuyer. If the new applicant uses the code when contracting a new mortgage or transferring an existing one from another institution to Bankinter, both parties become eligible for the one-time payment rebate. The campaign is designed to be continuous, placing no limit on the number of referrals an existing client can make.
An innovative aspect of the campaign is its public nature. The bank is encouraging the sharing of codes on social media platforms via the hashtag #CodigoBankinter. This strategy facilitates connections between existing clients and potential new customers who may not have a direct personal link, effectively crowdsourcing the referral process and broadening the campaign's reach. This allows anyone seeking a mortgage to find a valid code online and benefit from the rebate.
Upon finalizing their own mortgage, each new client who used a code will then receive their own recommendation code. This transforms them from a recommended party into a potential recommender, creating a self-perpetuating system of mutual benefits. According to the bank, this approach is intended to foster growth based on the positive experiences and trust of its current customer base.
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The financial incentive is directly applicable to the cost of homeownership. For a successful referral, the combined benefit can reach €2,000, split between the two parties. This rebate can serve to offset closing costs or simply reduce the financial outlay during the initial months of a new mortgage. The structure of the program suggests a focus on leveraging network effects to expand market share in Portugal's competitive mortgage sector.
The terms of the campaign stipulate that the new client's mortgage proposal must be created by December 31, 2025. The final deed (escritura) for the property and loan must be signed by February 28, 2026, to qualify for the rebate. The referred client must not have held a deposit account with Bankinter at the time of the recommendation. This initiative represents a clear strategy to attract new customers by offering a tangible monetary advantage in the home financing process.
Financial analysts note that such referral programs can be effective tools for customer acquisition, as they rely on trusted recommendations. The success of the “O Par Ideal” campaign will depend on the active participation of Bankinter's existing mortgage clients and its visibility among individuals and families currently navigating the property buying process in Portugal.
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