Media Project in Porto Brandão Hints at Future Luxury Real Estate Development
A new media company, Conta Lá - Conteúdos Audiovisuais, S.A., led by former television executive Sérgio Figueiredo, is establishing its base in Porto Brandão, Almada, within the developing Almada Innovation District. According to a report by Correio da Manhã, the company is attracting investors with a presentation that suggests a potential expansion into luxury real estate and residential projects within the next ten years.
The company's headquarters and studios are planned for a building with views of the Tagus River, located near the Porto Brandão ferry terminal. This property has been leased from Southshore Investments, a company headed by German investor Marcellino Grãf von Hoensbroech, who is a key partner in the Almada Innovation District. This district is a major urban regeneration initiative on the south bank of the Tagus, opposite Lisbon.
The letter to potential investors reportedly outlines the possibility of the media business branching out into property development, leveraging its prime location. When questioned, Sérgio Figueiredo confirmed the lease agreement with Southshore Investments and acknowledged the possibility of the German fund becoming an investor in the media venture. However, he denied having personal intentions to invest in real estate or housing at this time.
The Almada Innovation District is a significant, long-term project aiming to attract €800 million in private investment to create a global technology city. The project includes plans for residential areas, university facilities, and commercial spaces. The establishment of new companies like Conta Lá is part of the initial phase of this development.
The connection between the new media venture and potential high-end real estate has drawn attention to the investment opportunities in Almada. A real estate consultant familiar with the area noted, "The transformation of Porto Brandão and the entire Almada waterfront is one of the most significant development stories in the Lisbon region. The suggestion of a luxury residential component linked to a new commercial anchor is a classic development strategy and signals the high-value potential envisioned for this area."
While the specific real estate project remains a future possibility, the strategic positioning of new ventures within the Almada Innovation District indicates a clear path towards a mixed-use development model, combining commercial, technological, and residential components in a prime riverside location.
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