Remax Collection Reports Record €800 Million in Luxury Sales for H1 2025
A new statistical report from Remax Collection, the luxury arm of the real estate giant, has revealed a record-breaking first half of 2025 for Portugal's high-end property market. The agency announced it had intermediated approximately 2,600 sales transactions, amounting to a total volume of nearly €800 million. This performance represents a growth of more than 10% compared to the first semester of the previous year, establishing a new benchmark for the company in both the number of transactions and the value of fees generated. The findings underscore the continued dynamism and appeal of the Portuguese luxury segment to both domestic and international clientele.
The source of this data is Remax Collection's internal transaction records for the period from January 1 to June 30, 2025. The methodology for certification as a 'Collection' property involves meeting specific criteria related to price, location, and quality. The analysis of these certified properties shows that the average sale price in the luxury segment stood at approximately €877,000. This figure provides a clear indicator of the price point for premium real estate in the country's key markets.
A detailed breakdown of the numbers shows specific trends in property types. Apartments continue to be the most transacted asset class within the luxury portfolio, representing over 80% of the total number of sales and accounting for 70% of the total financial volume. Detached houses, while experiencing a minor decrease in the number of units sold, still constituted a significant portion of the market, contributing 25% of the total business volume from 18% of the transactions. Combined, these two property types represent the overwhelming majority of the luxury market, summing to 97% of the value and 98% of all transactions.
The geographic distribution of these sales confirms the Lisbon metropolitan area's dominance in the luxury sector. The district of Lisbon was responsible for 68.79% of the total transaction volume and 63.44% of the sales. Within the district, the municipalities of Lisbon, Oeiras, and Cascais were highlighted as the primary drivers of activity. The district of Porto emerged as the second most significant market, with 7.80% of the volume, followed closely by Setúbal, which captured 8.36% of the value, demonstrating its growing importance, particularly in areas like Comporta and Tróia.
The analysis of buyer nationality provides further insight into the market's composition. While Portuguese buyers remain the largest single group, accounting for 72.86% of the transaction volume, the role of foreign capital is undeniable. North American buyers, primarily from the United States, now represent the largest contingent of international clients. They are followed by buyers from Brazil and China, who also make significant investments in Portuguese luxury property. In total, the report registered transactions with clients from 49 different nationalities, highlighting Portugal's global appeal.
Industry experts have commented on these statistical trends, noting that the sustained growth is a testament to the market's fundamental strengths. Beatriz Rubio, the CEO of Remax Collection, stated in the official announcement, “The results achieved in the first half of 2025 reflect not only the confidence of our clients but also the commitment of our consultants to a service of excellence. The sustained growth proves the resilience of the luxury market in Portugal.” The government has not issued a direct response to this private-sector report, but the data aligns with national statistics showing an increase in high-value property transactions. The market expects to see continued strength in this segment, though future performance will be influenced by interest rate policies and global economic conditions.
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