Lisbon Leads as Remax Portugal Reports 6.6% Surge in Q3 Property Sales

In a notable development for Portugal's real estate sector, Remax, a leading market player, has announced a record-breaking third quarter for 2025, with a total sales volume of approximately €2.29 billion. This performance, stemming from over 7,800 property transactions, demonstrates a robust 6.6% increase in the number of sales and a remarkable 22.8% surge in price volume when compared to the same period in 2024. This event underscores the persistent and growing investor confidence in the Portuguese property market, particularly within its prime urban centers.

The engine of this growth remains firmly in Lisbon, which captured 31.2% of Remax's total sales volume. This concentration of activity reinforces the capital's standing as the premier destination for real estate investment in Portugal. The broader Lisbon metropolitan area, including Setúbal (which ranked third with 11.6% of sales), continues to attract significant capital. This geographic focus is a critical consideration for foreign investors looking to understand where the most liquid and high-performing assets are located. Our comprehensive Lisbon neighborhoods guide provides granular analysis of the micro-markets within the capital.

The data further specifies that apartments constituted 67.3% of all transactions, a trend consistent with the demand for urban residential units suitable for both long-term living and rental investments. The sustained demand for this asset class in high-density areas presents clear opportunities for buy-to-let investors, a strategy further explored in our rental yield calculator.

Market Implications for Investors

The Q3 2025 results from Remax offer several critical market signals for international investors. The most telling metric is the 22.8% growth in price volume, which, when contrasted with the 6.6% increase in transaction numbers, unequivocally points to strong and ongoing property value appreciation. This suggests that the market is not just active but also profitable, rewarding existing asset holders and signaling continued potential for capital gains for new entrants.

Furthermore, the diversification of the foreign buyer pool is a sign of a maturing market. While Brazilian investors remain prominent, the notable growth in transactions involving clients from the United States (+25.4%), Angola (+21.3%), and Ukraine (+17.7%) indicates that Portugal's appeal is broadening globally. This reduces the market's dependency on any single source of foreign capital, enhancing its overall resilience. For those part of this growing international cohort, engaging with professionals from our directory of agents for international clients is a crucial first step.

This sustained demand, even in what Remax CEO Beatriz Rubio describes as a "context of supply scarcity," implies that well-located, quality properties will likely continue to command premium prices. Investors should interpret this as a call to focus on asset quality and location rather than purely speculative plays. The market is rewarding tangible value, a key theme in our guide to property quality.

Remax's Market Position and Strategy

As a dominant force in the Portuguese market, Remax's operational footprint provides a reliable proxy for broader industry trends. The firm's expansion to 417 agencies and a sales force of 11,181 professionals underscores a clear strategy of deepening its national presence to capitalize on resilient demand. This expansion is a bullish signal about the industry's long-term health.

In her official statement, CEO Beatriz Rubio emphasized the company's robust fundamentals. "The third quarter of 2025 confirmed the sustained growth of RE/MAX Portugal in all indicators of activity, reflecting the strength of our network and the commitment of our professionals," she noted. Her confidence that the fourth quarter could set a new historical milestone suggests that the market's upward trajectory is expected to continue, a sentiment that should resonate with strategic investors planning their market entry or portfolio expansion.

Broader Market Context: Lisbon and Beyond

This strong performance is set against a complex macroeconomic backdrop. While supply constraints are a recurring theme, several powerful drivers continue to fuel Portugal's real estate sector, particularly in and around its major cities.

• Foreign Direct Investment: Portugal continues to attract multinational corporations, which in turn creates a steady influx of expatriate employees seeking quality housing, thereby bolstering the high-end rental market.
• Golden Visa and NHR Persistence: Despite recent changes, legacy programs like the Golden Visa (Visto Gold) and the Non-Habitual Resident (NHR) tax regime have created a lasting ecosystem of wealth and investment that continues to influence the market. Expert advice on this can be found through NHR tax specialists.
• Infrastructure and Urban Regeneration: Ongoing public and private investment in urban renewal and infrastructure in areas like Lisbon and Porto enhances property values and living standards, attracting further investment.
• Tourism Sector Strength: A thriving tourism industry underpins a strong short-term rental market, offering an alternative and often lucrative revenue stream for property owners, a factor to analyze with our investment analyzer tool.

These interconnected factors create a resilient and multifaceted demand structure, suggesting that the market's current growth is well-supported. The dynamics of supply and demand, especially in prime districts, point towards a continuation of competitive market conditions.

Investment Considerations

For prospective international investors, the key takeaway from this data is the validation of a strategy focused on prime urban locations. The concentration of sales and value appreciation in Lisbon confirms that the capital remains the most secure and promising area for investment. The significant growth in the average transaction value suggests that the mid-to-high end of the market is particularly active.

A strategic approach would involve identifying neighborhoods with strong growth indicators but which have not yet reached the price ceilings of the most prime districts. This requires deep local knowledge, often sourced through specialized investment property agents. Furthermore, the legal complexities of property acquisition in Portugal necessitate professional guidance; consulting with English-speaking real estate lawyers is a non-negotiable step for serious investors to mitigate risks outlined in our legal issues guide.

Future Outlook

The outlook for the remainder of 2025 and into 2026 appears decidedly positive. With a major market leader anticipating record-breaking performance, the sentiment is one of confidence and continued growth. The fundamental drivers of demand—economic stability, international appeal, and a high quality of life—remain firmly in place, suggesting that Portugal's real estate market will continue to be a favored destination for international capital.

The market's ability to generate significant value appreciation, even amidst supply challenges, highlights its maturity and resilience. For expert guidance on developing a tailored investment strategy for the dynamic Portuguese property market, contact realestate-lisbon.com.