PropTech Firm Listoo Announces €5,000 Flat-Fee Real Estate Service in Portugal
A new property technology company, Listoo, has officially announced its launch in the Portuguese real estate market, introducing a disruptive flat-fee sales model set at €5,000 plus VAT. The Oeiras-based firm aims to challenge the traditional commission-based structure prevalent in the industry by leveraging a centralized, technology-driven platform. This move comes as property values across Portugal continue to climb, placing upward pressure on the associated costs of selling a home, which can often run into tens of thousands of euros under the conventional percentage system.
The company's value proposition is centered on operational efficiency achieved through proprietary software designed to automate and streamline the sales process. According to a statement released by the company, this technological infrastructure allows for the elimination of redundant administrative tasks and the costs associated with a distributed network of physical agency branches. Listoo reports that its specialists can achieve up to three times the efficiency of a traditional consultant, a productivity gain that is passed directly to the consumer in the form of a lower, fixed service cost. This approach is part of a growing global trend in PropTech, which is gaining a significant foothold in Portugal's historically conservative real estate sector.
Listoo's service offering is comprehensive, encompassing property valuation, marketing and promotion across major national real estate portals, lead filtering, negotiation with potential buyers, and full legal support through the promissory contract (CPCV) and final deed. Despite its digital-first approach, the company emphasizes the role of its in-house team of real estate experts who provide personalized human oversight throughout the transaction. "Our model combines the best of both worlds: the efficiency and transparency of technology with the irreplaceable value of expert human guidance," stated a Listoo representative in the announcement. This hybrid model seeks to address common agent and seller issues by providing clarity and control.
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The company has published data illustrating potential client savings, showing that on a property valued at €600,000, a seller could save approximately €25,000 compared to a standard 5% commission. This fixed-price structure is designed to be transparent and predictable, with the fee payable only upon the successful completion of the sale. The justification for the decades-old percentage model has been that higher-value properties demand greater sales effort. However, Listoo and other market observers argue that in the current digital age, the correlation between a property's price and the resources required to sell it has weakened considerably, making a fixed-fee model a fairer reflection of the service rendered.
To further empower sellers, the firm has also launched a free online valuation tool on its website, listoo.pt, which uses current market data to provide an estimated property value. This tool is part of a suite of digital resources aimed at making the sales process more accessible and transparent for homeowners. The platform ensures that all listed properties receive broad exposure on leading portals such as Idealista, Imovirtual, and Supercasa at no extra charge to the seller, guaranteeing visibility to a wide pool of potential buyers. For those looking to understand the broader market, our Real Estate Market Insights Blog offers further analysis.
The introduction of this model by a fully Portuguese company indicates a maturation of the local PropTech scene. As consumers become more digitally savvy and cost-conscious, particularly in a high-stakes market, the demand for more intelligent and equitable solutions is expected to grow. Industry experts suggest that the success of fixed-fee models could compel traditional agencies to reconsider their own pricing structures in the coming years, potentially leading to a market-wide shift. The core innovation lies in a client-centric philosophy that prioritizes transparency and control, a significant departure from the often-opaque nature of percentage-based commissions. For those seeking professional guidance, connecting with English-speaking real estate agents can provide tailored support. Stay updated on real estate technology trends at realestate-lisbon.com.